Analysing the Gender Diversity in the Top-level Management of Singapore’s E-commerce Market

Singapore aims to achieve the Diversity Action Committee's (DAC) target by 2020 which is to have a 20 percent female representation on the boards of listed companies. According to the Minister for Culture, Community and Youth, Grace Fu, women only occupy just over 10 percent of board seats which is far from optimal.

Singapore’s e-commerce industry has been emerging over the past year. The market is estimated to be valued at US$2.96 billion in 2020, according to a report by Statista. It is described as a gold mine of tax revenue and plays a part in being a hot topic discussion among economic experts before the announcements of the Singapore Budget 2018.

Being a notable industry for the country, we analysed the gender diversity among the top-level management of Singapore’s e-commerce players. By utilizing the publicly available data of employees on Linkedin, we analysed a total of 282 employees holding onto top-level management roles from the top 15 e-commerce players, as listed from Map of E-Commerce for Q1 2018.

Fashion E-commerce: Gender Gap is Small Between Men and Women Along the Career Ladder

Analysing the management roles from the fashion e-commerce industry, a smaller gap between men and women is more prominent. The percentage of the gender distribution on the C-levels and Head-levels is closer compared to the results of the overall e-commerce industry.

At the Head-level, men hold 53 percent of the roles whereas women hold the other 47 percent. Men make up 64 percent of C-levels roles, whereas the women make up the remaining 36 percent. It isn’t a major difference when compared to the larger gender gap of the same C-levels roles in the overall e-commerce industry. Hopefully, we will be able to replicate the results of the fashion e-commerce industry, bringing us closer to achieve the Diversity Action Committee's (DAC) target by 2020.

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