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A traditional jeepney is pictured beside an air-conditioned minibus, often referred to as modern jeepney, along EDSA-Taft on Sunday. Drivers of the traditional jeepneys will join the week-long transport strike that will start on Monday to show their opposition to the phase out of traditional jeepneys. PHOTO BY J. GERARD SEGUIA

A LOCAL company that has been building jeepneys for 76 years is taking the "King of the Road" to the modern age with its iconic look intact.

From diesel-fueled jeepneys, Francisco Motor Corp. (FMC) plans to shift to assembling public utility vehicles (PUVs) with electric motors that retain the jeepney's traditional design.

Traditional jeepneys face possible extinction with the full implementation of the Public Utility Vehicle Modernization Program (PUVMP).

"Since we are now engaging on full electric, I am going all in. We will no longer make diesel-powered jeepneys," Elmer Francisco, owner of FMC, told The Manila Times in an interview.

What the FMC did was modernize the jeepney to make it compliant with the PUVMP, said Francisco, whose uncle established the company in 1947.

The PUVMP aims to phase out all jeepneys that are 15 years old and older and replace them with brand new ones that conforms with the Philippine National Standards and powered by either an electric powertrain or at least a Euro 4 compliant diesel engine.

The fully electric Francisco Passenger Jeepney has already received an endorsement from the Department of Transportation for inspection by the Department of Science and Technology. "When we finish that, we will go into mass production," Francisco said.

While the entrance of the electric Francisco jeepney is located on the right side, it still has the familiar emergency exit on the rear. Passengers will still be seated facing each other. Its capacity is 30 passengers since the new FMC-designed jeep can accommodate at least eight more people standing inside. It is also air conditioned, has CCTV cameras and is equipped with a machine for the automated fare collection system. It also has a ramp for persons with disabilities.

"It is like riding in a train," said Francisco. "We really have it all."

The FMC will not only be building a PUV that is environmentally friendly, it will also be providing jobs for Filipinos. The factory for the electric Francisco jeep will be based in Camarines Norte and can turn out 20,000 jeepneys a year.

Francisco said it is not only the body of the electric Francisco jeepney that will be assembled at the factory. The electronic motor and all the parts, even the battery that was developed in Los Angeles, California, will be mass-produced at the Camarines Norte economic zone.

"We have the best engineers and jeepney makers in the Philippines. They are all Pinoys so we do not need to import jeepneys, or should I say minibuses, because the modern PUVs plying the streets now are just that, minibuses. They are not jeepneys. Ours is the real jeepney," said Francisco.

He said the company is also discussing with jeepney operators the possibility of the company upgrading the existing jeepneys of those who cannot afford new units to make them PUVM compliant.

"We are not selling jeepneys, what we are selling are livelihoods. With the jeeps we sell, those who buy from us, the transport operators, must be able to make a living," Francisco said.

He said he is optimistic that the government will support a locally designed and produced jeepney since "our politicians are all Filipinos who have, at one point in their lives, were able to ride a jeepney and have fond memories [of it]."